Cadence Fit Co. Freelance

My freelance work with Cadence Fit Co. focused on helping a local personal training and nutrition company clarify its visual identity and build a stronger foundation for marketing. The client knew they needed a redesign and wanted to improve their social media presence, but they were unsure where to begin. This created an opportunity to combine strategic marketing thinking with visual design to create a practical brand system they could actually use.

My role included logo design, brand direction, visual guideline development, and social media consulting. I created a new logo for Cadence Fit Co. and supported it with a simplified brand guideline that defined the company’s visual direction, including color use, typography, imagery style, and overall tone. The goal was to give the business a clean, consistent identity that felt professional, approachable, and aligned with the health and wellness space.

In addition to the brand redesign, I consulted on how the company could improve its social media presence to attract new clients and communicate its services more clearly. This included recommendations for content themes, posting strategy, messaging direction, and ways to present personal training and nutrition services in a way that felt motivating, trustworthy, and easy to understand. Because fitness and nutrition brands rely heavily on credibility and personal connection, the strategy focused on making the company feel both knowledgeable and relatable.

This project was especially meaningful because it allowed me to combine my undergraduate background in marketing with my graduate work in design. Marketing and design worked hand in hand throughout the process. The logo and brand guidelines helped make the company more recognizable, while the social media consulting gave that identity a clearer purpose and audience. Together, they created a stronger foundation for brand consistency, client outreach, and digital engagement.

The outcome was a practical branding and marketing package that gave Cadence Fit Co. a clearer visual identity and a more confident strategy for showing up online. This project strengthened my experience in freelance client work, logo design, brand strategy, visual identity systems, social media consulting, and translating business goals into creative tools for a small business.