Work & Career

CSU Art & Design Department Logo Redesign

As part of my role as a Smith Center Innovation Fellow Assistant, I developed a refreshed visual identity proposal for the California State University, East Bay Department of Art and Design. The project focused on creating a department logo and branded letterhead system that aligned with CSUEB’s official university standards while giving the department a clearer and more consistent identity across marketing, social media, and internal communications.

IxDIA Lean UX Canvas Workbook

As part of my role as a Smith Center Innovation Fellow Assistant, I helped design a physical and digital innovation workbook that supports interdisciplinary collaboration between business, engineering, and design students. The workbook guides teams through idea development, problem framing, assumption testing, and pitch preparation, helping students turn early concepts into actionable solutions for real world problems.

Craft Roots Vegan Bar & Grill Freelance

Craft Roots Vegan Bar and Grill is a freelance design project where I support a family owned restaurant through promotional graphics, flyers, and social media content. My work helps translate the restaurant’s energy, values, and community driven identity into visual materials that attract customers, share updates, and strengthen its presence both online and around town.

Cadence Fit Co. Freelance

Cadence Fit Co. was a freelance branding and marketing project for a local personal training and nutrition business that needed clearer visual direction and a stronger social media presence. I developed a simplified brand guideline and social media plan to help the company better communicate its services, attract new clients, and create a more consistent identity across digital platforms.